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Sustainable Excellence in Hospitality. Krauthahn Consulting.
New Markets. New Customers. Increased Revenues.
Are you preparing to open a new hotel or reposition your brand? Do you want to expand into new customer segments or review relevant markets? Are you interested into developing national or international revenues streams? Bespoke business solutions in hospitality marketing & sales is exactly what Krauthahn Consulting is known for. Founder and CEO Monika Krauthahn
has been active in the international hospitality arena since 1989.
With her extensive experience in consultancy, she creates and helps you implement proven business concepts that lead to
sustained revenues as well as long term customer growth and retention. A wealth of strong international contacts to key decision-makers is continuously being put to work for your business success. Satisfied and repeat clients with thriving hospitality projects in Germany, Europe and the USA are a testimony to our expertise and dedication.
Selected References & Projects
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Sustainable Marketing & Sales Development
In a time of growing digitalization, online booking and social media successful hospitality is more than ever a matter of keeping people at the center of your business. By doing so, we guide our clients to maximizing their sales and marketing goals through higher market saturation in the specific target areas, increased occupancy, higher revenues and sustained yield.
The rigorous use of strategic analyses of markets, trends and customer demand is an essential part of the project and its positioning. Flanked by individually selected and proven sales and marketing instruments we create and implement tailored strategies for success.
Founded in 2001, Krauthahn Consulting is firmly established within the international hospitality industry. Global Hotel Companies as well as individual hotel operators in the high-end and luxury segment trust in marketing and sales development by Krauthahn Consulting.
Our valued clients can be found along the entire spectrum of first-class hospitality
and include the British GLH Hotel Group
with their brands Guoman, Amba, Hard Rock Hotel
and Thistle; the New York based Library Hotel Collection;
and a leader in luxury travel experiences, Hill Town Tours
in Tuscany, Italy.
Monika Krauthahn
Your goals, the relevant project and a clearly defined ROI are central to my consulting work. I keep the focus on the base of all our endeavors: your clients, your guests and last but certainly not least your team.
Sustainable marketing and sales development in the international hospitality industry has been my business for the last 30 years: be it as Director of Sales for Hilton International; Executive Director Marketing and Sales at Fairmont Hotel Vier Jahreszeiten Hamburg; Key Account Director Germany for Compass Group: or Associate with the New York based The IMC Group, one of the leading retained executive search companies in the industry. A Master of Business Administration and a tenure at Cornell School of Hotel Administration, Ithaka, NY build the solid academic foundation of my expertise.
As your dedicated partner, both strategic and very hands-on, I look forward to our successful future collaboration.
Monika Krauthahn
Roadmap to Sustainability
Strategic Planning and Coaching for Sustainable Marketing & Sales
More than 30 years of industry experience are the foundation of our coaching program “Roadmap to Sustainability”. It is especially tailored for executives in hospitality and tourism. Working together, using a live project, we'll
develop a dedicated action plan for sustainable marketing and sales.
- Clear definition of a mission for the intended direction of the project.
- Targeting of business segments with the highest potential impact.
- Research and assembly of all relevant sales and marketing measures, including activities, timelines, internal & external team members, requited budgets and a target return on investment.
- Final implementation of this jointly created sales & marketing strategy “Roadmap to Sustainability”.